An account director must have excellent communication and problem-solving skills and be able to devise and implement strategies to benefit both their company and their client. They have responsibility for the management of company accounts, along with the planning and direction of any marketing campaigns. They take overall charge of the client account and play an essential team-leading role, delegating projects and monitoring workflow.
Often the main point of contact for customers, they have the job of establishing and building client relationships and must work at gaining a thorough understanding of the client’s business and the market it operates in. Additional duties require advising senior management on the progress of accounts, monitoring budgets and profits, and ensuring team members receive the training and resources they need to effectively carry out their work
They must have a working knowledge of markets, as well as the ability to manage budgets
