Director of Casino Marketing:
1. Works to utilize all available marketing resources, both locally and globally, to coordinate and
implement strategic alliances with reputable business partners, creating greater brand
awareness and financial benefit.
2. Develops and implements new programs and promotional activities that will stimulate and
return new business while improving on existing activities.
3. Uses knowledge about competitors hosting plans to identify ways to increase efficiencies or
improve product or service at the property.
4. Helps prepare the annual marketing plan and budget that will help maintain and grow a strong
local base of customers, along with cultivating outer market and new business aligned with the
business objectives.
5. Develops and directs the execution of strategies and programs to achieve revenue, acquisition,
retention, and profitability goals.
6. Responsible for becoming local and regional market expert regarding business marketing issues
and make recommendations on short and long term strategies through identifying emerging
trends and issues.
7. Ensures all advertising and marketing communications are coordinated, support marketing plan
objectives, and are en effective expenditure of resources.
8. Work closely with the General Manager to maximize effectiveness of all marketing activities.
9. Prepares contracts with various vendors including suppliers, advertising services, or public
relations agencies.
