Database Marketing Manager
1. Track and analyze direct and interactive marketing campaigns.
2. Use statistical analysis and reports to create campaigns.
3. Coordinate and monitor the maintenance, integrity, and security of several databases.
4. Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
5. Execute segmentation around brand plans.
6. Perform data extraction and lead generation.
7. Evaluate and optimize effectiveness of marketing campaigns.
8. Work with web manager to manage data integration between on and offline software programs.
9. Conduct and interpret data analysis.
10. Provide internal support to all database users, including training, troubleshooting, and coding.
11. Create custom reports.
12. Read technical journals and/or manuals, attends vendor seminars, and takes advantage of appropriate professional development opportunities to learn about new database marketing techniques.
13. Analyze previous marketing campaigns.
14. Demonstrate proficiency in the use of many computer programs and programming languages.
15. Carry out daily campaign processes, including start-to-finish scope.
16. Schedule and coordinate text and creative content.
17. Analyze campaign for key metrics.
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