Manager, Demand Generation
Our Focus
TeleTech, founded in 1982, is a leading global provider of data-driven, technology-enabled services that puts customer engagement at the core of business success. The company offers an integrated platform that combines analytics, strategy, process, systems integration, technology and operations to simplify the delivery of the customer experience for Global 1000 clients and their customers. This holistic multichannel approach improves customer satisfaction, increases customer loyalty and drives long-term profitability and growth. From strategic consulting to operational execution, TeleTechs more than 39,000 employees deliver results for clients in the automotive, communications and media, financial services, government, healthcare, technology, transportation and retail industries.
What It Means to Drive Sales Growth at TeleTech
The sales function at TeleTech requires special skills. This is not a transactional, but rather solution selling environment. Our client companies come to us because they have unique business problems and they are looking for a true partner solution. The sales cycle is long and complex, with a variety of intersections that could have lasting impacts on our ability to partner with a prospect or client company.
The Client Executives (CEs) and Sales Executives (SEs) who manage our client accounts are required to build relationships across all of a client organization, and help our clients solve complex customer experience problems. It requires the ability to navigate a clients organization, build account plans for growing their client accounts, and develop a strategy for winning individual competitive pursuits. They need a support team that is familiar with those objectives and can help structure the processes and leverage tools to support them.
How the Manager, Demand Generation Fits this Focus
As a member of our Global Markets and Industries (GMI) team you will manage the Inside Sales process and team, and be responsible for gathering and meeting contacts and generating leads with new logo targets. Youll supervise a team of Inside Sales representatives in Denver and in Manila, and be responsible for staffing, training and performance management. Youll need to establish standard processes and procedures, measure and report results and drive continuous improvement. Lastly, youll be responsible for ensuring that all Inside Sales activities are aligned with the campaign strategies across multiple Client Business Units (CBUs) and business segments.
What the role really does
You will be responsible for:
Inside sales process, tools and continuous improvement
Team performance against objectives for reaching new logo targets, setting appointments and generating leads through call-out, events and other approaches as needed
Acquiring talent, training, on-boarding and managing performance of the Inside Sales representatives
Managing Inside Sales capacity versus requirements, ensuring that the workload is balanced across multiple call-out campaigns, event attendance and follow-up, scheduling meetings prior to upcoming events and responding to requests that come in through the inbound queue.
Managing performance against the sales compensation plan for the Inside Sales team, reporting performance and driving the quarterly payout approval process.
Managing contact data gathering and refresh
Participating in development of the marketing campaign strategy for each CBU and segment, and helping to leverage the Inside Sales function in order to drive the best results from field marketing efforts
