Senior Marketing Analyst
This leadership position will involve working with our client teams, playing a prominent role in the management and direction of a broad range of large-scale client database analyses.
The successful candidate will have the ability to identify analytic solutions that best support client business needs, along with solid experience in project management. The capability to evaluate large amounts of consumer data and cull out key insights to support data-driven marketing opportunities is a must.
Primary Responsibilities
Design, manage, and deliver client analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects
Project management responsibilities, including client communication, internal team management, scheduling, and the packaging and presentation of deliverables
Collaborate with client and lead iKnowtion team to identify analytic objectives and approach
Develop analytic plans (including sampling plans and programming specs)
Evaluate the productivity and profitability of marketing campaigns and assess improvement opportunities
Assess statistically significant changes in audience behavior
Ensure that client deliverables are produced on time and error-free
Occasional travel
Qualifications/Experience
10+ years of experience in marketing analysis, database marketing, and CRM strategy
Demonstrated ability to interpret analytic output and provide strategic recommendations
Client management skills
Experience analyzing large-scale customer databases and evaluating the results of marketing programs
Knowledge of basic statistical concepts (e.g., significance testing, sampling, etc.) with working knowledge of multivariate statistics (i.e., regression analysis, cluster analysis, CHAID, etc.)
Strong verbal and written communication skills
Comfortable working in a team-oriented, deadline driven environment
Proficiency with Excel and PowerPoint; working knowledge of SAS a plus
Graduate degree in business, economics, or quantitative methods preferable
