Formulating the marketing strategy and budget allocation for Government Inspections and International Trade in alignment with the business strategy.
Holding primary responsibility for all marketing activities for the Global Government Inspections and International Trade business, including digital and offline activities, market intelligence, PR, and external/internal communications. This encompasses strategic planning and tactical implementation, ensuring consistent rollout across all platforms and regions.
Set the objectives and KPIs for the global marketing and communication strategy for the business (globally and within the regions) and monitor the progress.
Led the content creation and asset development initiatives for Government Inspections and International Trades global assets and campaigns that resonate with target audiences and align with our brand identity/values.
Fostering collaborative relationships with businesss Global/Regional/Local Management, Global Product Managers, Corporate Marketing and Communications, Regional and Local MarCom teams, Global and Regional Shared Services Centers, and Competency Centers.
Optimizing the marketing channels and enhancing both offline and online presence for the business unit. This involves continuous monitoring and analysis of channel performance, as well as implementing improvements to enhance visibility, engagement, and conversions.
Manage and monitor the global marketing and communication budget for the business field.
