Naukrigulf is a jobsite operating in the Gulf market for the past 17+ years. It serves as an excellent platform in connecting talent to opportunities via jobs and profiles. We are now exploring ways to extend the engagement level & frequency with our users for which we want to bank on and leverage content. We believe that relevant & useful content when presented in an interesting way, and if done consistently, can become a lever for driving & engaging traffic as well building a more respected & loved brand.
We operate in geographies where there is a high proportion of expatriates, evolving labour laws & practices and lack of concerted data & research around various industries, which gives us an excellent opportunity to fill this void.
The Content Creator job will include:
· Researching on what kind of content will be appreciated by jobseekers & employers
· Creating high-quality and engaging content & delivering it via various platforms & touchpoints such as websites, blogs, social media, and emails
· Conducting thorough research on industry-related topics to develop a deep understanding of the subject matter and creating interesting & engaging content around it
· Collaborating with cross-functional teams to brainstorm and develop content ideas that align with the overall goals and target audience
· Proofreading and editing content that goes live on the site to ensure accuracy, clarity, and consistency
· Optimizing content for search engines and implement SEO strategies to increase organic traffic
· Staying up-to-date with industry trends and best practices to continuously improve content quality and effectiveness
· Using data and analytics to analyze content performance and making data-driven decisions for content optimization
· Collaborating with designers, developers, and other stakeholders to ensure content is visually appealing and aligned with brand guidelines
· Monitoring and respond to comments, feedback, and inquiries on social media and other platforms to engage with the audience and build brand reputation
· Managing communications and social channel from the desk of Business Head