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Management of the sales and distribution activities of Fresh category. This includes all business activities relating to, manpower structure, products, customers.

* Candidates having Fresh categories Sales experience in UAE for Chicken / Eggs / Dairy / Fruits / Bakery can apply for the job.

• Ensure all sales routes under supervision have up to date route plans.
• Ensure all customer data integrity is continually updated and correct.
• Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
• Ensure that outlets under supervision meet the companies ’Picture of Success’ standards.
• Complete the required visits in the market on route per salesmen under supervision on a monthly basis.
• Conduct daily visits in the market.
• Review daily the service levels and sales volume and return performance by route with each salesman in the team. This should be measured against the salesman’s agreed route plan.
• Responsible for the achievement of distribution targets under area of supervision.
• Responsible to deliver monthly sales volume and wastage targets for supervisory area.
• Responsible to ensure the correct visibility and display of products in all outlets is as per the company agreed standards.
• Responsible to ensure that salesmen under area reconcile their stocks and cash deposit on a daily basis.
• Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
• Responsible and accountable for ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
• Responsible for implementing Planograms across outlets and categories.
• Responsible and accountable for wastage control for all routes and outlets under supervision.
• Responsible and accountable for the implementation and management of company strategies and plans in the area under supervision.
• Responsible and accountable for the leadership, training and coaching of personnel under direct supervision.
• Responsible for Fresh category.
• Develop Sales plans and budgets to achieve & exceed annual sales objectives.
• Responsible to improve distribution of products, must have excellent professional rapport with customers.
• Responsible for conceptualizing, planning and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
• Responsible for monitoring & implementing POP at the store level & devising promotional strategies to increase sales.
• Negotiate and finalize BDA agreements, must have excellent technical expertise of Rebate / Primary / Secondary displays and other components of business.
• Responsible for updating TMI contract module & TDA process on time for all contractual customers.
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
• Directly responsible for collection / reconciliation from company approved credit customers.
• Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
• Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach).
• Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.