Job Description
The Head of Marketing will be responsible for developing and implementing comprehensive marketing strategies to enhance the visibility and reputation of Gulf Education. This role involves leading a dynamic marketing team, driving brand awareness, and collaborating with internal stakeholders to achieve business objectives.
- Strategic Planning: Develop and execute a strategic marketing plan aligned with the overall business objectives of Gulf Education. Conduct market research to identify trends, opportunities, and potential areas for growth.
- Brand Management: Oversee and enhance the brand image of Gulf Education, ensuring consistency across all marketing channels. Develop and maintain brand guidelines to drive a unified brand identity.
- Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, email campaigns, and SEO/SEM strategies. Utilize analytics to measure and optimize the performance of digital marketing campaigns.
- Content Development: Drive the creation of engaging and relevant content for various marketing channels. Collaborate with internal teams to ensure content aligns with the organizations messaging and goals.
- Lead Generation: Develop and implement lead generation strategies to support the recruitment efforts of Gulf Education. Collaborate with the sales team to ensure alignment between marketing and sales activities.
- Event Management: Plan and execute events, webinars, and conferences to enhance brand visibility and engage target audiences. Evaluate the success of events and make recommendations for improvement.
- Team Leadership: Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work culture. Provide guidance on professional development and performance improvement.
