To help and support in preparing the Business Plan/Marketing plan/Tactical Plan/Action Plan/Account Management plan for all the departments line items/Services for the full year in coordination with the department managers.
Identify market drivers/growth drivers for each Unit every year.
In coordination with the department managers and top management –KPIs for overall business should be well established and monitored.
To create a Product sheet in alignment with financial budget allocation.
To create a Corporate and event calendar and manage the resources accordingly.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
To Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
To quarterly review, the performance of each product based on the approved marketing/budget plan.
Managing all marketing activities within the department.
Coordinating marketing campaigns with sales activities.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns and product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner relationships for company marketing.
· Any other Marketing activities as per the management requirements.
Contributing ideas to marketing campaigns.
Conducting research and analyzing data to identify and define audiences.
Coordinating promotional activities, events, and interviews.
Managing production and performance of multimedia content.
Writing and proofreading creative copy.
Resourceful with high communication skills with different suppliers.
Communicate and Coordinate with different departments like sales, finance, HR to run the department daily requirements.
Visit and build a good relationship with different marketing departments in different clinics and hospitals.
Arrange video shooting events with different doctors and clinics.
Arrange different activities inside the clinics and different consumer POS.
Introduce good ideas for gift items for different clients like doctors, nurses, and consumers.
Maintaining, and updating the product information on the company’s different websites and tracking data analytics.
Updating databases and using a customer relationship management (CRM) system.
to manage social media campaigns from ideas, execution, and follow-up.
Monitoring the performance of marketing campaigns.