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About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. We know that it’s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman’s and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role

Reporting into the Penfolds Senior Customer Marketing Manager the Penfolds Customer Marketing Manager, MEA , is a new role within the Penfolds International team. This role is responsible for the local market brand development (Middle East & Africa). The successful candidate will strive to drive success and growth, to increase demand at the distributors, retailers, and trade customers’ level and to strengthen the TWE Marketing ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective Trade Marketing activities and collaboration with the Commercial Teams.

This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets.

Some of the responsibilities of this role include:

• Deliver the Penfolds Customer & Trade Marketing Plans focusing on Rate of Sale driving activity and delivering to ROI metrics
• Lead or adapt asset & message creation, Sales, Distributor & Retailer engagement, Collateral design, Customer & channel selection and Executional excellence.
• Project Management: End to end activity ownership including budgeting, ideation, execution & evaluation
• Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy
• Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams and external partners within the annual planning processes
• Utilising insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
• Developing programs that provide a source of differentiation for both the supplier and the retail partner
• Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs
Be the voice of the customer, creating activations that satisfy their needs as well as align with the Penfolds regional strategy

About you

We are looking for an experienced Customer Marketing Manager who has strong experience in Luxury brand management or trade marketing experience.

• Degree or diploma in Business, with emphasis on Marketing & Business
• WSET or similar wine education desired
• Fluent in English is a must
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
• Good understanding of various marketing and sales touchpoints
• Experience creating and executing marketing campaigns and programs that drive sell through and depletions
• Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
• Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

What’s in it for you

The opportunity to be bold and make an impact in the world of wine

Access to the world’s most celebrated wines through our employee product allowance

True flexibility in determining how, when and where you work to achieve your potential

Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

Opportunity to build a career across multiple functions (we’re really good at doing this!)

Structured development programs to support your health, wellbeing and career

“TWEforME Day� – an additional day of leave each year, for you to do you

25 Days of Annual Leave

Sales Performance Bonus

Life Assurance

Culture

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full� people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.