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Brand Manager

• Plans, implements & executes successful consumer and trade marketing programs
• Developing custom marketing and advertising strategies
• Define and manage the brand communication strategy using a variety of media
• Making decisions on Return on Investment and product & customer level
• Monitoring product distribution and consumer reactions through focus groups and market research
• Collaborates with sales team for specific strategies for clients
• Conducting meetings with clients.
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns