· Develop and execute comprehensive communication plans to support brand objectives and business goals.
· Create and manage content for various channels including websites, social media, press releases, newsletters, and marketing materials.
· Collaborate with marketing, design, and product teams to ensure brand consistency and alignment across all communication touchpoints.
· Monitor industry trends, competitive landscape, and consumer insights to identify opportunities for brand differentiation and growth.
· Build and maintain relationships with media outlets, influencers, and stakeholders to secure media coverage and partnerships.
· Manage crisis communication and reputation management strategies as needed.
· Measure and analyze the effectiveness of communication efforts through KPIs and metrics, and provide regular reports to stakeholders.
· Stay up-to-date with advancements in communication technology and best practices.