· Develop and execute strong consumer communication plans and strategies based on target consumers and consumer insights.
· Provide strategic marketing direction around brand and positioning to increase brand awareness and consideration
· Develop and execute monthly, quarterly & annual marketing plans for our Fragrance business
· Define & implement go-to-market strategies across channels and countries and drive long term business growth. Set and track the profitability targets and deliver those in conjunction with the commercial teams.
· Plan, allocate and monitor marketing budgets (ATL, BTL & Digital).
· Drive creation and execution of local insights-driven programs, i.e., segment plans, social media management, PR programs.
· Ability to independently manage large cross functionals teams and external agency partners.
· Build and drive a team of motivated individuals who are committed towards organizational purpose and goals, infusing in them the values and culture.