As a Marketing Specialist, you will play a key role in developing and executing marketing initiatives to promote our products/services and enhance brand awareness. analyze campaign performance, and contribute to the achievement of business objectives. This role requires a creative mindset, strong analytical skills, and a passion for driving results in a dynamic and fast-paced environment.
**Key Responsibilities:**
1. **Campaign Development and Execution:**
- Assist in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing.
- Collaborate with cross-functional teams to ensure campaign objectives, messaging, and creative assets align with brand guidelines and business goals.
- Monitor campaign performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to optimize campaign effectiveness.
2. **Content Creation and Management:**
- Create compelling and engaging content for various marketing channels, including website copy, blog posts, social media updates, and email newsletters.
- Collaborate with internal stakeholders and external partners to develop content that resonates with target audiences and drives engagement and conversion.
- Manage content calendars, deadlines, and publishing schedules to ensure timely delivery and consistent messaging across platforms.
3. **Digital Marketing Optimization:**
- Assist in the management of digital marketing channels, including website optimization, search engine marketing (SEM), search engine optimization (SEO), and online advertising.
- Conduct keyword research, analyze website traffic and user behavior, and make data-driven recommendations to improve digital marketing performance and user experience.
- Monitor and respond to customer inquiries, feedback, and reviews on digital platforms to maintain brand reputation and customer satisfaction.
4. **Social Media Management:**
- Manage social media accounts, including content creation, community engagement, and performance monitoring.
- Develop social media strategies to increase brand visibility, grow followership, and drive engagement through organic and paid tactics.
- Stay abreast of social media trends, platform updates, and best practices to leverage emerging opportunities and optimize social media performance.
5. **Market Research and Analysis:**
- Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the industry and target markets.
- Analyze customer demographics, preferences, and behaviors to develop targeted marketing strategies and segmentation approaches.
- Stay informed about industry developments, customer insights, and emerging technologies to inform marketing initiatives and maintain a competitive edge.
**Qualifications:**
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of experience in marketing, digital marketing, or related role.
- Strong written and verbal communication skills in both Arabic and English, with the ability to craft compelling content and articulate ideas effectively.
- Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
email: 50 886 6555
Job Type: Full-time