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Key Responsibilities:

1. Strategy & Planning:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Prepare marketing presentations based on the campaigns and seasons.

• Create engaging and relevant content for various digital platforms.
• Collaborate with the creative team to produce high-quality multimedia content.

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Optimize website content and landing pages for search engine marketing (SEO).
• Manage and optimize paid search campaigns (SEM) to maximize ROI.

• Manage and oversee social media accounts and create strategies to increase engagement and followers.
• Monitor and respond to customer feedback, comments, and social media posts.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Use data-driven insights to adjust strategies and improve overall performance.

• Work closely with cross-functional teams, including purchase, store operations, and customer service, to ensure cohesive messaging and branding.
• Coordinate with external vendors and agencies as necessary.