Key Responsibilities:
- Strategic Planning and Execution:
- Develop and implement comprehensive marketing strategies to create awareness of the company’s products and services.
- Identify market opportunities and define strategies to capture market share.
- Sales Management:
- Lead and motivate the sales team to achieve sales targets and objectives.
- Monitor sales performance and provide ongoing training and support to the sales team.
- Establish sales goals, track performance, and report on sales metrics.
- Marketing Campaigns:
- Plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail.
- Ensure brand messages are consistent across all channels and marketing efforts.
- Market Research and Analysis:
- Conduct market research to identify trends and opportunities.
- Analyze competitor behavior and develop strategies to maintain competitive advantage.
- Budget Management:
- Manage the marketing budget to ensure funds are allocated efficiently and effectively.
- Track and report on marketing expenditures and return on investment (ROI).
- Customer Relationship Management (CRM):
- Develop and manage customer retention strategies.
- Ensure high levels of customer satisfaction and address any customer issues or concerns.
- Collaboration:
- Collaborate with other departments such as finance, operations, and customer service to align on business objectives and strategies.
- Digital Marketing:
- Oversee the company’s digital marketing efforts, email marketing, social media, and online advertising.
- Measure and report on the performance of digital marketing campaigns.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business Administration, or related field.
- Experience: Minimum of 3 years of experience in sales and marketing.
- Skills:
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools (e.g., CRM, Google Analytics, social media platforms).
- Analytical skills to measure and optimize marketing efforts.
- Ability to manage multiple projects and meet deadlines.
- Creative thinking and problem-solving abilities.
Key Competencies:
- Strategic thinking and planning
- Decision-making and problem-solving
- Strong analytical and research skills
- Effective communication and presentation
- Leadership and team management
- Customer-focused approach
Working Conditions:
- This position may require travel to meet with clients, attend industry events, and manage field sales operations.
- Typical office environment with occasional work outside regular business hours as needed.
Application Process:
Interested candidates should submit a resume and cover letter detailing their qualifications and experience to Type: Full-time
