Seeking a detailed oriented Digital Performance marketer to join our vibrant team at Sterling Group. Proven experience in digital media planning and buying, with a focus on paid search, social, and display advertising.
Key Qualifications/Skillset:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Relevant certifications such as Google Ads, Google Analytics, or other industry certifications are a plus
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Responsibilities:
- Develop and implement comprehensive paid media strategies across various digital channels, including but not limited to Google Ads- YT, Meta Instagram + Facebook Ads, Tiktok Ads and Programmatic display. Specializing in SEO optimization along side search engine marketing
- Plan, execute & optimize paid media campaigns to achieve key performance indicators (KPIs) such as awareness, traffic, conversions, and return on ad spend (ROAS)
- Conduct audience research and segmentation to identify target demographics and refine targeting parameters for optimal campaign performance
- Conduct keyword research, analysis, and optimization to identify opportunities for improving search engine rankings and increasing organic traffic
- Optimize website content, structure, and metadata to align with SEO best practices and improve user experience and search engine crawling/indexing