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Key Responsibilities:

• Strategic Planning and Execution:
• Develop and implement comprehensive marketing strategies to create awareness of the company’s products and services.
• Identify market opportunities and define strategies to capture market share.
• Sales Management:
• Lead and motivate the sales team to achieve sales targets and objectives.
• Monitor sales performance and provide ongoing training and support to the sales team.
• Establish sales goals, track performance, and report on sales metrics.
• Marketing Campaigns:
• Plan and oversee advertising and promotional activities including print, online, electronic media, and direct mail.
• Ensure brand messages are consistent across all channels and marketing efforts.
• Market Research and Analysis:
• Conduct market research to identify trends and opportunities.
• Analyze competitor behavior and develop strategies to maintain competitive advantage.
• Budget Management:
• Manage the marketing budget to ensure funds are allocated efficiently and effectively.
• Track and report on marketing expenditures and return on investment (ROI).
• Customer Relationship Management (CRM):
• Develop and manage customer retention strategies.
• Ensure high levels of customer satisfaction and address any customer issues or concerns.
• Collaboration:
• Collaborate with other departments such as finance, operations, and customer service to align on business objectives and strategies.
• Digital Marketing:
• Oversee the company’s digital marketing efforts, email marketing, social media, and online advertising.
• Measure and report on the performance of digital marketing campaigns.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: Minimum of 3 years of experience in sales and marketing.
• Skills:
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools (e.g., CRM, Google Analytics, social media platforms).
• Analytical skills to measure and optimize marketing efforts.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and problem-solving abilities.

Key Competencies:

• Strategic thinking and planning
• Decision-making and problem-solving
• Strong analytical and research skills
• Effective communication and presentation
• Leadership and team management
• Customer-focused approach

Working Conditions:

• This position may require travel to meet with clients, attend industry events, and manage field sales operations.
• Typical office environment with occasional work outside regular business hours as needed.

Application Process:

Interested candidates should submit a resume and cover letter detailing their qualifications and experience to Type: Full-time

Application Deadline: 30/06/2024