Job Overview
We are seeking a dynamic and experienced Marketing Officer with 3-5 years of experience in the food and beverage industry. The Marketing Officer will be responsible for developing and executing marketing strategies to increase brand awareness, drive customer engagement, and boost sales for our organization. The ideal candidate will have a deep understanding of the food and beverage market, strong creative skills, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities
- Marketing Strategy and Planning
- Develop and implement comprehensive marketing plans and strategies that align with business goals.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Analyse and report on the effectiveness of marketing campaigns, providing recommendations for improvements.
- Provides weekly/monthly/annual reports and approvals from the Board of Directors.
- Brand Management
- Ensure consistent brand messaging across all marketing channels and materials.
- Develop and maintain brand guidelines to ensure consistency in visual and verbal communication.
- Campaign Management
- Plan and execute marketing campaigns, including digital, social media, email, and traditional marketing.
- Coordinate with graphic designers, content creators, and other vendors to produce high-quality marketing materials.
- Monitor and analyse campaign performance metrics, adjusting strategies as needed to achieve objectives.
- Social Media and Digital Marketing
- Manage social media accounts, creating engaging content and fostering interactions with customers.
- Utilize SEO and SEM strategies to enhance online presence and drive traffic to the website.
- Coordinate with IT for company website (if necessary).
- Event Planning, Catering and Promotions
- Plan and execute events, collaborations, and partnerships to increase brand visibility.
- Coordinate and manage participation in industry events, catering reservations, trade shows, and community activities.
- Coordinate with the Operations Team for any promotional menu items along with aggregators and point-of-sale update.
- Product filtration, menu engineering, menu submission to the Ministry.
- Customer Relationship Management
- Develop and maintain relationships with customers, gathering feedback to improve products and services.
- Implement loyalty programs and initiatives to enhance customer retention and satisfaction.
- Handling customer complaints
- Budget Management
- Prepare and manage the marketing budget, ensuring effective allocation of resources.
- Track marketing expenses and provide regular reports to the General Manager.
Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: 3-5 years of experience in marketing within the food and beverage industry.
- Skills:
- Strong understanding of marketing principles and practices.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.
- Familiarity with the local market and consumer behaviour in Doha, Qatar.
Preferred Qualifications
- Fluent in Arabic and English Language
- Knowledgeable in dealing with local delivery app companies and aggregators
- Strong background in food and beverage industry
- Proficiency in graphic design software (e.g., Adobe Creative Suite).
- Knowledge of local regulations and industry standards
Working Conditions
- Location: Primarily office-based with occasional travel to events, site visits, and vendor meetings.
- Hours: Full-time, with flexibility for events and deadlines.
How to Apply
Interested candidates should submit their resume, cover letter, and any relevant portfolio materials to or via WhatsApp 30010139.
Job Type: Full-time
Application Question(s):
- Are you currently in Qatar? What is your Visa Status?
Experience:
- Marketing in Food & Beverage: 3 years (Required)
Expected Start Date: 01/09/2024
