· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
· Set up and optimize company pages on each platform to increase the visibility of company’s social content.
· Moderate all user-generated content in line with the moderation policy for each community.
· Create editorial calendars and syndication schedules.
· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.