Ensure alignment of messages for internal and external audiences;
Develop, manage and/or review communications and media strategies;
Build and maintain strong working relationships with key media;
Drive media announcements for XT.COM including media releases, media statements, events and online updates;
Support business units in developing and implementing media-related activities to achieve positive coverage;
Work with marketing team members to develop strategy for all of the company's content channels (mainly social media);
Edit, polish, proofread, output a wide range of content;
Create and implement content guidelines/scripts to ensure consistent voice and content output across global and local channels;
Analyze content properties, traffic, conversion rates, and user behavior maps and incorporate content strategies;
Create high-quality content that popularizes and energizes our user community, attracts new audiences and increases lead generation and conversion rates;
Manage regional media relations, issues management and KPI tracking, in partnership with country level communications lead and with the regional PR agency (where applicable) according to business requirements;
Conduct media monitoring and manage crisis alerts;
Provide strategic communications counsel to business units;
Work with key stakeholders, including senior management, on issues and crisis management;
Craft compelling messages and speeches for key management personnel;
Develop Annual Reports and other investor communications and corporate communications material.
