Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.
About GM MENA
General Motors has been present in the region since 1926, established in Alexandria, before settling its Africa and Middle East headquarters in Dubai in the 1980s.
GM MENA operates with entire GM portfolio (ICE, EVs, luxury, Defense , and Cruise ). Across these decades, our customers have engaged and interacted with iconic nameplates, including the Surburban , Tahoe, Camaro, Corvette, Escalade and Yukon. Our three core brands in the region, Chevrolet, Cadillac, and GMC, bring exciting and diverse vehicles for every need. In addition to a diverse portfolio of 31 models, General Motors operates a parts and services business, ACDelco and offers OnStar in the region.
GM wholly owns and operate a 27,000 sq.m facility, our Middle East Distribution Center (MEDC), which brings in parts from five continents around the globe and ships out to customers across Africa and the Middle East.
This location joins our owned training center, located in Dubai, which helps prepare the next generation of vehicle and future mobility specialists.
For further information please visit: https://media.gm.com/media/me/en/gm/company.html
The Role:
The Omnichannel Digital Ecosystem Manager will be responsible for bringing to life the revolutionized digital ecosystem pilot in the MENA region. Leveraging his/her experience in digital innovation, and project management, the successful candidate will lead the strategy and execution of the digital strategy to enable General Motors omnichannel flagship pilot and loyalty program in Middle East and Africa for the entire GM portfolio (ICE, EVs ).
It is expected our finalist candidate to work closely with and influence, cross functional leadership, global enterprise and technology partners , SMEs (Marketing peers, IT, Finance , Sales, Aftersales, Customer Experience, Legal, Finance and Communications areas) and external partners ( Loyalty and Experience Marketing Agencies).
What You'll Do:
Omnichannel Digital Ecosystem Strategist responsibilities generally include :
Project Management: Leads roadmap and execution for digital solutions across Omnichannel ( App, Web , Ecommerce, etc ) for the pilot. Partner closely with Digital Experiences team and global business partners ) for pilot facility . Man age the work stream SMEs , cross functional partners, and agencies to deliver the pilot on time and on budget. Collaborate with contact centers , and l iaise with network development on definition of strategy
Governance and communication: Creating and managing the governance process to ensure global integration and on time delivery and senior leadership alignment
Performing other related duties as assigned.
The role will have global visibility and potential for leadership and influence .
Qualifications/Requirements
Mandatory:
Proven experience strategizing, planning, integrating and executing new and complex technologies
S olid business acumen, able to establish short-, mid- and long-term priorities and alignment with the business strategy
E xperience in marketing , technology, and customer experience roles within the automotive , consumer goods/retail and/or tech industries , with a focus on the Middle East & Africa regio
Experience in working at sizable multinational high-level companies with complex Corporate Governance and matrix environments or direct P+L responsibility of a sizeable ecommerce business
Proven track record of success in developing and executing omnichannel and digital marketing strategies that drive brand awareness, engagement, and conversion
Deep understanding of digital marketing technologies, CRM/loyalty platforms, and trends, with a passion for innovation and emerging technologies
Excellent communication, negotiation, and collaboration skills
Experience in partnering with Marketing peers, IT, Sales, Aftersales, Customer Experience, Legal, Finance and Communications areas Passion for sustainability, innovation, and shaping the future of mobility
Experience in implement ing Artificial Intelligence
IT Systems knowledges that better align and connect with Marketing and Business
Regional and international e xposure are welcome
Experience in reviewing and adjusting results quarterly
To be a collaborative team player, able to build up productive, mutually respectful interpersonal relationships internally and externally
Willingness to be bold and share unconventional ideas or take positions contrary to conventional wisdom; equally, openness to bold ideas from others
To be effective in building trust, respect, and collaboration among st teams
Bachelor’s degree in Marketing and Advertising , Digital Marketing, Computer Science, Statistics, Engineering or Business Administration
An Executive MBA is a plus
Nice to Have:
Location: Dubai, UAE
Work appropriately: Set as hybrid. It requires availability for frequent trips in Middle East and Africa.
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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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