Job Description
Offline Shops and Online Store Marketing Specialist
Position Title: Offline Shops and Online Store Marketing Specialist
Location: Dubai, Sharjah, Ajman, RAK
Reports To: Marketing Manager / Director
Job Summary:
The Offline Shops and Online Store Marketing Specialist is responsible for developing and implementing marketing strategies to increase sales in our physical retail locations and drive traffic to our online store. This role requires a creative and analytical mindset, with the ability to manage both traditional and digital marketing campaigns effectively.
Key Responsibilities:
- Marketing Strategy and Planning:
- Develop and execute comprehensive marketing strategies to drive traffic and sales to both offline shops and the online store.
- Analyze market trends and competitor activities to identify new opportunities.
- Collaborate with the marketing team to align online and offline marketing efforts.
- Offline Marketing:
- Plan and execute local marketing campaigns, including in-store promotions, events, and partnerships with local businesses.
- Manage in-store merchandising and promotional materials.
- Monitor and report on the effectiveness of offline marketing campaigns.
- Online Marketing:
- Develop and implement SEO, SEM, email marketing, and social media strategies to drive online traffic and sales.
- Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
- Create engaging content for the website, blog, and social media platforms.
- Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) for both offline and online marketing efforts.
- Prepare regular reports on campaign performance, sales trends, and ROI.
- Use data-driven insights to optimize marketing strategies and campaigns.
- Customer Engagement and Retention:
- Develop loyalty programs and initiatives to increase customer retention and repeat sales.
- Manage customer feedback and reviews, both online and in-store, to improve the overall customer experience.
- Implement strategies to enhance customer engagement across all touchpoints.
- Collaboration and Coordination:
- Work closely with the sales team to understand their needs and support their efforts.
- Coordinate with product and inventory teams to ensure marketing campaigns align with stock availability.
- Liaise with external vendors, agencies, and partners as needed.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field is a plus.
- 3+ years of experience in retail marketing, with a focus on both offline and online channels.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficient in using marketing analytics tools and platforms (Google Analytics, Facebook Insights, etc.).
- Excellent communication, organizational, and project management skills.
- Creative thinker with strong problem-solving abilities.
- Ability to work independently and as part of a team.
Preferred Skills:
- Experience in e-commerce and retail industry.
- Knowledge of graphic design and content creation tools (Adobe Creative Suite, Canva, etc.).
- Familiarity with CRM systems and customer loyalty programs.
How to Apply:
Interested candidates should send their resume and a cover letter outlining their relevant experience and why they are a good fit for this position to [ combining offline and online marketing strategies, this role aims to enhance the overall shopping experience and drive significant growth in sales and traffic for both our physical and digital storefronts.
Job Type: Full-time
Pay: From AED4,000.00 per month
