The Sales Executive will be responsible to achieve the sales plan.
Key Deliverables
Sales and Business Development:
· Execute the sales strategy /achieve the AOP for the allocated sub channel/ geography, aiming to achieve sales targets and market share growth.
· Identify and pursue new business opportunities within the allocated sub channel or geography .
· Develop a comprehensive understanding of our bakery product portfolio and effectively communicate its value proposition to potential clients.
· Increase the distribution coverage by opening new accounts and evaluating their potential.
· Ensuring debtor days are kept within the set KPI's.
Client Relationship Management:
· Build and nurture strong relationships with allocated customers.
· Conduct regular visits (follow RTM ) to client locations to understand their needs, address concerns, and gather feedback on our products and services with an objective to retain the customer and focus on vertical growth.
· Provide exceptional pre-sales and after-sales support to clients, ensuring a seamless experience and timely issue resolution.
· Collaborate with internal support departments, such as trade marketing to ensure accurate forecast and customer service to ensure efficient order processing, delivery, and customer satisfaction.
Market Analysis and Reporting & Product Knowledge
· Monitor bakery industry trends, competitor activities, and market dynamics to identify emerging opportunities and potential threats.
· Stay informed about the features, benefits, and applications of our bakery ingredients to confidently engage with clients and address their inquiries.
KEY BUSINESS FACTORS: Commercial function - Sales & Distribution – Bakery