Job Description
1. Role:
Copywriter, Content Writer, Digital Content Executive, Creative Copywriter
2. Location:
Dubai, UAE
3. Summary/Scope of role:
Responsible for day-to-day content creation, managing content calendars, maintaining various company content, and assessing the completion and effectiveness of content marketing initiatives.The role will involve working with various companies across domains within the Haliburg group.
4. Responsibilities
- Plan and write compelling offline and online content to support the social media and online strategies accross various marketing channels (Blogs, email, website, landing pages, social etc.)
- Create internal content such as presentations, emails, brochures, and press releases.
- Proofread and edit content to ensure accuracy, clarity, grammar, and adherence to brand standards.
- Liaise with external agencies and internal departments on marketing projects.
- Increasing awareness of the brand, product and services both internally and externally through outreach and social media amplification.
- Assist in implementing an effective content marketing strategy including goal settings, effectiveness audits, ROI evaluation, defining content types for brand storytelling and lead generation/conversion.
5. Requirements
- Proven work experience as a Content Writer, Copywriter, or similar role
- Excellent content writing, editing, and proof reading skills
- Strong research skills and ability to generate content ideas based on industry trends and target audience interests
- Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
- Ability to interact with engaging content across social media, and can represent the company with the right messages.
- Familiarity with SEO, Canva, and content management systems is a plus
