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Responsibilities

• Develop and execute the online sales forecast, inventory plan and profitability targets
• Propose ways to increase digital growth in the target market
• Collaborate with the marketing team to improve quality and traffic acquisition
• Oversee digital marketing platforms across PPC, SEO, email marketing and social media
• Monitor operational performance to maintain efficient and effective order delivery
• Respond to customer enquiries and requests in a way that builds strong customer loyalty
• Lead digital product delivery projects together with the IT team

What are the skills of e-commerce managers?

Strong communication skills

Communication skills refer to the ability to comprehend, process and express information and ideas effectively. E-commerce managers possess strong verbal communication skills as their job entails presenting the department goals, marketing strategies, financial plans and progress to their team and superiors. With the ability to communicate ideas in a clear and convincing way, they can gain the confidence of their team members and persuade higher management to pursue certain strategies.Written communication skills are equally important as they prepare reports on the results of their research. E-commerce managers may liaise with various people, both within and outside the company. The ability to write emails in a coherent and professional manner creates a strong impression on the recipients.

Adaptability

It's essential for you to be adaptable, as the role of an e-commerce manager entails unpredictability. There may be instances where you may work in the evenings and on the weekends as the market changes rapidly. With those sudden developments, marketing strategies may require drastic changes. E-commerce managers think of new strategies, then brief and delegate duties to their team members accordingly in such situations.

Leadership skills

As e-commerce managers oversee a team of professionals, it's important that you hone your leadership skills. Leadership entails knowing how to make the right decisions, set goals and give direction in the professional context. A team with a strong leader is more likely to be efficient in meeting the set targets and goals. E-commerce managers use their leadership skills to delegate duties and give clear directions to professionals, such as content writers and web designers, who work on their teams.

Technical literacy

E-commerce managers have strong computer literacy skills and have an understanding of various online tools. They possess knowledge of SEO, digital advertising, databases, excel sheets and web design to perform their duties effectively. Since e-commerce managers ensure the security and safety of websites, they may possess knowledge of cybersecurity and methods to prevent cyber crimes from occurring.