· Prepare, plan and visualize floral designs adhering to design elements and trends and providing sense of artistry and creativity, using the necessary drawing software and tools.
· Maximize visual appeal of Camelia retail premises in an innovative style to attract sales, on seasonal and occasional basis.
· Coordinate with Marketing for Camelia unique identity and captivating branding designs.
· Working closely with clients to understand their vision and preferences, providing expert recommendations, competitive proposals and quotations submissions
· Consult with Assistant Head Florist for feasibility (Technical and financial) before designing customized floral arrangements.
· Create professional relationships with corporate clients, florists, wedding planners, hospitality professionals to improve the sales opportunities.
· Ensure quality control of products and events.
· Managing projects, including budgeting, scheduling, and coordinating with Purchasing, logistics and florist team. Managing on site set-ups execution to ensure client satisfaction and adherence to HSE.
· Staying updated with the latest trends in design and décor. Provide feedback to Operations Manager about Market Trends and requirement to align Camelia to the high standards.
· Assume the Assistant Head Florist role during his/her absence.