Implement the CRM strategy inline with business manager for the organization by evaluating, planning and executing engagement platform and digital campaigns.
Prepare engagement report, align action plan to reach defined KPI-user engagement, enhance repeat purchases, reduce cart abandoned rate etc.
Prepare, execute and optimize performance-led digital campaign to reach business defined KPIs,
Submit weekly evaluation of new customer’s reaches, engagement, conversion rate, user drop all across shopping funnel.
Acquire insights in online engagement platform competency, analytics, trends and keep strategies up-to-date- user retention and engagement.
Coordinate with engagement platform vendor and ensure the data flow all across the customer journey.
Prepare, align, monitor and execute site surveys- enhance UI/UX
Maintain customer health and introduce new, valuable features as they become relevant on the customer journey with cross sell and up sell approach.
Assist in developing strategies to convert new user to first time buyer and anonymous user to known user.
Conduct shopping funnel site A/B testing, Win back, cohort analysis etc.
Understand and measure site analytics/performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Google Tag Manager/Google Analytics/GA4 - Event creation, report template creation, Report Dashboard Creation- Shopping funnel and other customer journeys.
