Direct and control all staff within the FMCG Division to ensure that they are appropriately motivated and trained to meet all sales targets and those they carry out their responsibilities to the required standards.
Develop the annual budget for the department.
Monitor the daily sales & stock position in the assigned Division.
Monitor the Gross Profit achievement in relation to sales mix.
Develop market studies in the assigned region in preparation for new launches being considered by the leadership team.
Maintain close coordination with supply chain to ensure orders are delivered on time and avoid out of stock positions.
Generate reports and analyze sales per category, brand and product to measure performance vs. budget.
Contribute to the development of the company’s corporate strategy, particularly in relation to sales objectives across the Division.
Develop and implement sales strategies for the division that enable the company to achieve its corporate objectives.
Monitor the performance of the sales function and take remedial action where necessary to ensure that the sales targets are met.
Develop and control the budget for the sales function to ensure that all financial targets are met and that all necessary financial controls are in place to comply with company and regulatory requirements.
Maintain an awareness of developments in sales techniques and technology to ensure that the company maintains and develops its competitive position.
Monitor the sales performance of competitors to ensure that the company maintains and develops its competitive position.
Assist in formulating and monitoring the annual business plan to ensure the long-term success and viability of the company and the attainment of corporate objectives.
Ensure that numeric and weighted distribution is maximized at all times.
Monitor the investment at the key accounts and makes sure that it is within the guidelines set for profitability.
Maximize the company’s profitability by adjusting any price gap with competition.
Monitor all the trade activities and ensure that it is within approved budgets.
Maintain close eye on the aging stocks in the market to avoid overstocking and facing issues with clients.
Monitor the Listing fees budget and negotiation process while making sure it falls within the approved policies and procedures.
Support in the negotiations with main Key accounts whenever required and overlook the signature of the contracts to verify the front and back margins and rebates.
Contribute to the development of the trade marketing plans for activities required to support the team to reach their targets.
Develop the summary reports for management as required.
Recommend new packing solutions or packing configurations that would improve sales or enhance the product presentation.
Reviews the pricing strategy and recommends adjustments while proving better results without sacrificing the brand image or profitability.
Review the monthly financial statements per market and take necessary action where required
