Job Description
Position Overview: We are seeking an experienced and creative In-House Digital Marketing Specialist with a specialization in real estate to develop and execute marketing strategies that drive brand awareness, lead generation, and client engagement. The ideal candidate will have a proven track record in real estate marketing, a deep understanding of industry trends, and the ability to create compelling content that resonates with our target audience.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies tailored to the real estate market, including digital, print, and event-based campaigns.
- Create Campaigns for lead generation, client engagement and brans awareness
- Create and manage engaging content for various platforms, including social media, blogs, websites, and email newsletters.
- Coordinate with real estate agents and other stakeholders to design and produce marketing materials such as property brochures, listing presentations, and promotional videos.
- Utilize data and analytics to track campaign performance, identify trends, and optimize strategies for maximum effectiveness.
- Oversee the management of our social media accounts, including content scheduling, audience interaction, and performance analysis.
- Plan and execute marketing events, such as open houses, client appreciation events, and industry networking functions.
- Stay current with industry trends, market conditions, and competitive landscape to ensure marketing efforts are relevant and impactful.
- Collaborate with external vendors and agencies as needed for specialized projects or campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Real Estate, or a related field.
- Minimum of 3-5 years of Real Estate experience in digital marketing and successful campaigns.
- Strong understanding of real estate market dynamics and buyer behavior.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in digital marketing tools and platforms, including social media, and email marketing.
- Experience with graphic design and video editing tools (e.g., Adobe Creative Suite) is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and project management skills with the ability to handle multiple tasks and meet deadlines.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team in a growing company.
- Professional development and career growth opportunities.
- A collaborative and supportive work environment.
How to Apply: If you are a proactive and innovative marketing professional with a passion for real estate, we would love to hear from you! Please submit your cv to .
Job Type: Full-time
