· Strategy Development and Implementation:- Formulate and execute comprehensive marketing strategies to support business objectives- Develop and manage marketing budgets- Analyze market trends and competitor activities to inform marketing strategies.
· Brand Management:- Ensure brand consistency across all marketing initiatives- Develop and maintain brand guidelines- Oversee the creation of marketing materials that align with brand identity.
· Digital Marketing:- Manage the company's digital presence, including website, social media, and email marketing- Develop and implement SEO/SEM strategies- Analyze digital marketing metrics and adjust strategies accordingly.
· Content Marketing:- Oversee the creation and distribution of engaging content across various platforms- Develop content calendars and ensure timely delivery of marketing materials.
· Campaign Management:- Plan and execute marketing campaigns across various channels- Monitor campaign performance and provide detailed reports on ROI
· Market Research:- Conduct market research to identify customer needs and market opportunities- Analyze customer insights to inform marketing strategies.
· Team Management:- Lead and mentor the marketing team- Collaborate with other departments to ensure alignment of marketing efforts with overall business goals.
· Vendor Management:- Manage relationships with external marketing vendors and agencies- Ensure deliverables meet quality standards and deadlines.
· Performance Tracking:- Establish KPIs for marketing initiatives- Regularly report on marketing performance to senior management.