Responsibilities of Position
• Support implementing strategies for enrollment
growth, in line with the school’s enrolment and
communications objectives and the current needs of
the market.
• Management and development of the school’s social
media channels, and school newsletters.
• Leading school marketing initiatives, in close
collaboration with the Admissions team to ensure
excellence in service delivery to prospective families
throughout their enrollment journey.
• Support the school with internal marketing and
communication of events and activities.
• Consult with teachers and staff to identify
opportunities for engaging news stories that are ‘on
brand’ for promotion via our website, social media
channels and of interest to our PR agency.
• Working with admissions and education teams to
conceptualize and execute in-person/virtual events,
open houses, and tours to drive prospective parents to
the admissions office.
• Support the drive for inquiries /event registrations via
a mix of channels.
• Overseeing communications and materials to maintain
the schools brand standards including: updating
brochures, and print materials; updated video and
photo assets; environmental branding around the
school.
• Collate updates from Heads of department for student
and parent handbooks.
• Develop and maintain website content to ensure it is
always fresh, comprehensive, up-to-date, and focused
on evidencing our school’s narrative and promises.
• Leads on external marketing activations and events,
on behalf of Bloom Education and the school.
• Manage the production of the annual Review magazine by
commissioning, collating, editing, and proofreading content.
• Escort photographers and videographers on school premises, when
requested.
• Work to develop personal links with key employers, local estate agents,
nurseries, relocation agents and developers to maximise student
recruitment opportunities.
• Extracting reports on leads and enquiries driven my marketing.
• Report on competitor marketing activities in Abu Dhabi.
About
the role
Marketing
Coordinator –
Maternity Cover
(Females only)
Person
Specification
Brighton College Abu Dhabi is an exciting place to work, and it is our staff who will make our
community such a vibrant and stimulating environment.
The success of Brighton College Abu Dhabi will be due to excellent and innovative staff.
Above all, therefore, we are looking for individuals who foster a passion for high level
customer service and who demonstrates an ability and genuine desire to develop a
premium school.
EXPERIENCE, QUALIFICATIONS AND SKILLSS
• Bachelor’s degree in marketing or
related field of study
• Experience working with CRM and
funnel management preferable.
• Understanding of the role and
influence of social media and digital
marketing channels from discovery to
enrollment.
• 5 years’ experience in marketing,
preferably in the education sector in Abu
Dhabi.
• Essential qualities will include the
ability to work collaboratively and to
present to parents, pupils and colleagues
a warm, engaging and approachable
personality.
• Excellent communication skills in
English - copywriting, editing and
proofreading.
• Strong design aesthetic.
• Understanding of using a CMS for
website management.
• Understanding of Hubspot and
Mailchimp.
• Management of social channels such
as Facebook, Instagram, Twitter, LinkedIn,
and YouTube – creating and curating
content, social influence building.
• Understanding of online marketing
and measurement metrics.
• Graphic design, photo editing and
retouching skills with a working
knowledge of Canva, InDesign, Adobe
Acrobat, PowerPoint, Adobe Photoshop
preferred.
• Knowledge of audio/video editing
using iMovie or Final Cut Pro
• Capable of shooting and creating
promotional videos.
QUALITIES
• Excellent people skills and a positive and
enthusiastic attitude
• Strong work ethic and superior
professionalism and judgment
• Committed to achieving best practice
communications and service excellence in
marketing and admissions.
• Self-motivated and results-driven
• Organized and able to work
independently.
• Resourceful and collaborative approach
to solving problems.
• Leadership and influencing skills.
• Commercially aware with good business
acumen.
• Proactive and able to prompt others to
ensure deadlines and targets are
achieved.
• Excellent attention to detail.