Brand Strategy & Marketing:
• Brand Development: Develop and implement a comprehensive marketing strategy that aligns
with Shama Perfumes’ heritage and luxury positioning, focusing on growth in the GCC and
international markets.
• Product Marketing:Lead and execute marketing plans for new and existing product lines, from
concept to launch, ensuring they align with customer desires and market trends.
• Digital Marketing: Manage and optimize e-commerce and digital marketing strategies across
platforms (Google Ads, Social Media, SEO, Email Marketing).
• Social Media: Oversee social media content creation and community management, maintaining
an elegant and hospitable tone of voice to engage customers.
New Product Development & Innovation:
• Market Insights & Research: Conduct in-depth market research on fragrance trends, customer
preferences, and competitive analysis to identify opportunities for new product development
and product line extensions.
• Collaborate on Product Ideation: Work closely with the Brand Director and product development
team to conceptualize and develop new perfumes and product offerings, ensuring they meet
market demand and luxury standards.
• Packaging & Design: Collaborate with designers to ensure product packaging is in line with
Shama Perfumes’ luxury identity, focusing on elegance and appeal for new product launches.
• Product Positioning: Develop strategic positioning for each new product, focusing on its unique
selling points (USP) and how it complements Shama Perfumes’ existing portfolio.
• Customer Feedback Integration: Analyze customer feedback and sales data to provide insights
that drive product improvements and inform future product launches.
Cross-Channel Marketing & Campaigns:
• Product Launches: Manage the planning and execution of product launches, ensuring cohesive
messaging across all channels (digital, print, social media, and in-store experiences).
• Content Creation: Work with content producers and photographers to create visually captivating
product and lifestyle content, telling the story behind each fragrance and its ingredients.
• Customer Engagement: Develop and implement loyalty programs, exclusive events, and
personalized campaigns to foster long-term customer relationships.
Partnerships, Events & Collaborations:
• Collaborations & Partnerships: Identify and build strategic partnerships with influencers,
retailers, and media to expand Shama Perfumes’ reach and reputation in the luxury fragrance
market.
• Event Management: Coordinate and execute brand activations, including launches, perfume
exhibitions, and exclusive events that highlight both heritage and innovation.