Job Title: Marketing Director
Company: Barnes International – Dubai
Location: Dubai, United Arab Emirates
Job Type: Full-Time
Company Overview:
Barnes Dubai is the first Middle Eastern branch of Barnes International Realty, a renowned French luxury real estate consultancy specializing in exclusive properties worldwide. With a legacy of elegance and sophistication, we are committed to providing exceptional service to our discerning clientele. We are seeking a dynamic Marketing Director to lead our marketing efforts, build a high-performing team, and establish the overall direction and strategies that honor our brand's heritage while resonating with the local market.
Job Description:
The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy for Barnes Dubai. This role involves building and leading the marketing team, enhancing brand awareness, and driving lead generation success. KPIs and the traceability of marketing efforts will be of major importance in this role. The ideal candidate will have a deep understanding of luxury real estate marketing, experience in the Dubai market, and the ability to balance global brand consistency with local market nuances.
Key Responsibilities:
Market Analysis:
- Monitor market trends, competitor activities, and customer preferences.
- Provide insights and recommendations to senior management on a regular basis.
Strategic Planning:
- Develop and implement a holistic marketing strategy tailored to the Dubai luxury real estate market.
- Align local marketing initiatives with Barnes International's global branding and messaging.
- Set and monitor key performance indicators (KPIs) to measure campaign effectiveness and maintain a proactive approach to industry trends, enabling real-time adaptation of strategies.
Team and Leadership:
- Recruit and manage a high-performing marketing team, providing mentorship, setting clear goals, and fostering a creative, collaborative work environment.
- Engage in cross-departmental collaboration, aligning marketing initiatives with sales objectives and providing a strategic resource for other teams.
- Establish and maintain a collaborative and innovative team culture.
Digital Marketing:
- Plan, execute and oversee campaigns with strong focus on lead generation activities.
- Implement SEO/SEM strategies to improve online visibility and lead generation.
- Oversee the company's digital presence, including website, social media, and online advertising.
- Allocate budgets and optimize digital marketing efforts for best ROI, utilizing performance data to refine targeting, creative approaches, and spending allocation.
Content Strategy and CRM Implementation:
- Oversee the creation of impactful, relevant content, including blog posts, videos, presentations, and media kits, that supports both digital and offline brand presence.
- Implement and utilize CRM platforms to optimize marketing and sales collaboration, ensuring cohesive customer engagement and tracking of customer journeys for data-driven decision-making.
Budget Management and Analysis:
- Develop, manage, and optimize the marketing budget, ensuring resource allocation drives the highest returns across advertising, events, digital channels, and partnerships.
- Track and analyze campaign performance through regular KPI reporting, adjusting strategies based on insights to continuously improve outcomes and spending efficiency.
Brand Management:
- Lead the development and enforcement of brand guidelines across all channels, ensuring cohesive and consistent brand messaging that resonates with luxury real estate clients.
- Ensure brand consistency across all communication channels and materials.
Event Management and Market Engagement:
- Plan and execute marketing events that align with brand values and connect with luxury clientele, enhancing brand presence in key markets.
- Maintain a proactive approach to local and international real estate developments, staying attuned to market trends and competitor strategies to ensure the company remains at the forefront of the luxury real estate landscape.
Public Relations and International Partnerships:
- Build and maintain positive relationships with media outlets, stakeholders, and industry partners to strengthen the company’s public image and brand reputation.
- Act as the main contact for international business units and partners, leveraging cross-market opportunities to enhance brand visibility and customer reach.
Qualifications:
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or Master's degree is a plus.
Experience:
- Minimum of 6-7 years of marketing experience
- Proven experience in the luxury real estate sector in Dubai
Skills:
- Soft skills and strong interpersonal skills.
- Strong understanding of luxury branding and high-net-worth clientele.
- Exceptional strategic thinking and planning abilities.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and presentation skills.
- Multilingual abilities are advantageous; fluency in English is required, French is a plus.
- Creative mindset with an eye for detail.
- Ability to work under pressure and meet tight deadlines.
- Culturally aware with the ability to adapt global branding to local contexts.
What We Offer:
- Opportunity to shape the marketing direction of a prestigious international brand
- Competitive salary
- Collaborative and supportive work environment
- Professional development opportunities and career growth
- Visa sponsorship, comprehensive health insurance, paid annual leave, and end-of-service benefits in line with UAE regulations
For more information about the position or to apply, please contact us at reference "Marketing Director Application" in the email subject line.
Job Type: Full-time
Pay: AED25,000.00 - AED35,000.00 per month
Education:
Experience:
Location:
Application Deadline: 30/11/2024