1. On-Page Optimization:
o Conduct keyword research and integrate keywords into metadata, content, and headings.
o Optimize website structure, page speed, and mobile responsiveness.
2. Technical SEO:
o Use Google Search Console to identify and resolve issues like crawl errors, indexing problems, and mobile usability issues.
o Monitor website performance and implement improvements based on Search Console insights.
3. Off-Page Optimization:
o Build and manage a strategy for acquiring high-quality backlinks.
o Regularly track and improve the website's domain authority.
4. Performance Monitoring:
o Analyze organic performance metrics, including keyword rankings, impressions, and CTR.
o Stay updated on SEO algorithm changes and adjust strategies accordingly. 1. Campaign Management:
o Plan, execute, and optimize PPC campaigns on Google Ads and Bing Ads.
o Leverage insights from Google Ads and analytics tools to refine campaigns.
2. Budget and ROI Management:
o Efficiently allocate and monitor budgets for campaigns.
o Use KPIs like ROAS, CPC, and CTR to gauge success.
3. Testing and Optimization:
o Conduct A/B tests on ad creatives, CTAs, and landing pages to improve campaign results.
Optimize quality scores by refining ad relevance and landing page experience