Job Description
Job Summary:
We are seeking a highly skilled and creative PR and Influencer Marketing Specialist with fluency in Arabic to join our team. The ideal candidate will have a strong background in public relations, content creation, and influencer marketing strategies within the MENA region. They will be responsible for building and maintaining relationships with media outlets, influencers, and key stakeholders while crafting impactful campaigns that resonate with Arabic-speaking audiences.
Key Responsibilities:
Public Relations:
- Develop and implement comprehensive PR strategies to enhance brand awareness and reputation in Arabic-speaking markets.
- Cultivate and maintain strong relationships with Arabic media outlets, journalists, and industry leaders.
- Draft press releases, media kits, and other PR materials in both English and Arabic.
- Monitor media coverage and handle crisis communication when necessary.
Influencer Marketing:
- Identify and collaborate with Arabic-speaking influencers across various platforms (Instagram, TikTok, YouTube, etc.).
- Develop creative influencer campaigns aligned with the brand’s objectives and target audience.
- Negotiate contracts and manage deliverables to ensure high-quality and timely content.
- Analyze campaign performance and provide actionable insights for improvement.
Content Creation and Localization:
- Create engaging, culturally relevant content for Arabic-speaking audiences.
- Adapt and localize global marketing content to suit the MENA region’s preferences and sensitivities.
- Collaborate with creative teams to ensure consistent brand messaging across all platforms.
Strategic Planning and Reporting:
- Conduct market research to identify trends and opportunities within the MENA region.
- Develop and manage budgets for PR and influencer marketing initiatives.
- Track, measure, and report on the effectiveness of campaigns and partnerships.
- Provide insights and recommendations to optimize future campaigns.
