Marketing executives contribute to, and develop, integrated marketing campaigns. Tasks typically involve:-
1. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
2. Communicating with target audiences and managing customer relationships.
3. Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign.
4. Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
5. Writing and proofreading copy.
6. Liaising with designers and printers.
7. Organising photo shoots.
8. Arranging for the effective distribution of marketing materials.
9. Maintaining and updating customer databases.
10. Organizing and attending events such as conferences, seminars, receptions and exhibitions.
11. Sourcing and securing sponsorship.
12. Conducting market research such as customer questionnaires and focus groups.
13. Contributing to, and developing, marketing plans and strategies.
14. Managing budgets.
15. Evaluating marketing campaigns.
16. Monitoring competitor activity.
17. Supporting the marketing manager and other colleagues.