Job Description:
Director, Integrated Marketing MENA - The Wall Street Journal
The international Integrated Marketing team leads the process of answering all pre-sale proposal responses outside of the US - ensuring that our competitive proposals not only showcase strong strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.
As the Integrated Marketing Director MENA, you will bring together the right people and resources from different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management and client-facing handling. Overseeing RFP responses from end to end, you will start with 'what is the problem we're solving?' to 'how are we going to report success?’ with a focus on the Middle East regions in a dynamic, deadline-driven environment and a collaborative international team across multiple sectors, no two days are the same.
Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs. You will report to the Executive Director of Integrated Marketing International.
Core Responsibilities:
- Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
Proactively ideate around and collaborate with MENA sales staff to create high-profile client-specific presentations
Support MENA Sales team members in client-facing meetings and handling to build The Wall Street Journal & Barron's Group relationships and ways-of-working reputation in the region across new and renewal business
Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products and creative capabilities
Use research and data to share insights and support value propositions for client pitches and proposals
Regularly collaborate across teams in other time zones and disciplines including integrated marketing members in other regions, as well as content creation teams, media planning, campaign performance, research intelligence and events
Excel in post sale client handling to create a holistic client experience that aids deal renewal in the region
Work with Executive Director of Integrated Marketing to ideate, create and implement effective internal processes, transparency and organization
Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across MENA markets and sectors
Skills & Interests
- High level of organization and attention to detail
An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans
Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills
Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
Curiosity for constant learning and the international news/media landscape
Strong interpersonal skills and ability to be an effective team member in-person and virtually
Qualifications:
- B.A. or B.S., minimum 12+ years of cross-platform marketing experience, preferably within news media and/or advertising environment and an understanding of the current social, branded content, digital and mobile landscapes
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in a high-pressure advertising sales environment
Experience translating product marketing materials into compelling proposals customized to individual client goals and strategy
Proven success record in creating winning sales marketing materials and presentations to RFP deadline
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
Proven client-handling pre and post-sale management in the MENA region
Excellent written, verbal and communication skills
Confident in reading research data and financial budgeting
Experience in the development of best practices, and processes and leading by example of junior team members
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Media Sales
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 42866